Hey, I’m Alex – I craft products, experiences, and strategies that make an impact. Currently based in China, Italy, the UK.
Recent Work
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Market Strategy
Titan Furniture: +£4million / 90% growth
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Furniture Design & Sourcing
Design & Commercial Strategy
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Packaging Design
From Problem-Solving to Patent Success
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Healthcare
Product Strategy & launching brands into new markets
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FMCG
Innovative Product Design
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![Events & Art]()
Events & Art
The Fragmented Orchestra
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![Transforming a Leading Online Retailer’s Sales Model for Sustainable Growth]()
Ecommerce
Transforming a Leading Online Retailer’s Sales Model for Sustainable Growth
Explore
With almost 20 years of experience in product, brand, and marketing management, I design and develop new product ranges and direct-to-market strategies.
My strategic leadership and transformation skills have enabled me to successfully navigate complex challenges and opportunities, resulting in significant improvements in brand awareness, customer satisfaction, and revenue growth.
Titan Education — Rebranding & Global Growth
Titan Education, a leading furniture brand in the education sector, needed to drive sustainable growth in a competitive market while expanding its global presence.
Furniture Design and Sourcing Strategy
In the competitive world of furniture design, it's not just about creating visually appealing pieces—it’s about crafting designs that strategically position brands in the market, meet commercial needs, and drive long-term business success.
Driving Sustainable Growth for a Leading Online Retailer
Strong website traffic is only valuable if it converts. Through a combination of operational change, customer experience optimisation, and a refreshed commercial model, we positioned this leading online retailer for long-term success — with profitability at the core.
Let’s Go!
From conceptualising to constructing, we’re ready to design your dream. We promise a client-centric approach that empowers ideas, eases concerns, and delivers quality craftsmanship we’ll all be proud of.
About
With almost 20 years of experience in product, brand and marketing management, I’m passionate about driving strategic growth through creativity, innovation, and customer-centric design. My background in design thinking and product development allows me to approach challenges with a balance of strategy, insight, and empathy — shaping products and experiences that truly connect with people.
I lead product design, development, and e-commerce strategy across multiple brands, ensuring every touchpoint reflects our values and delivers exceptional value to our customers. By fostering collaboration across teams and championing a culture of innovation, I’ve helped brands elevate their market presence, enhance customer satisfaction, and achieve measurable business growth.
My approach is rooted in strategic leadership, transformation, and a relentless focus on delivering products and experiences that not only meet expectations — but exceed them.
